Domain Names: Namecheap – Best Domain Name Strategy

Domain names explained.

When developing a website, there are 2 actions that you have to follow to get your site live. This article has to do with the first step, which is getting a Domain Name. The second action is establishing your hosting, and you can click on this link for all of the information you need to set up your hosting.

A Domain Name is extremely straightforward to comprehend. You use them all the time. When you go to any type of site, you go to it by either searching for the site on Google, or manually entering the domain.

For Google, it is merely “http://www.” followed by “google.com”. That is the domain name. For YouTube, it is simply “http://www.” followed by “youtube.com”. It’s that easy. Now you know what a domain is, and the chances are that you have actually known that for a long time, even if you didn’t know that it was called a “domain”.  Best Domain Name Strategy

Domain names are typically called “web address” as well. I like that, since I like the word address. That’s specifically what your domain name is. It’s an address. Much like your home has an address, so does your site. Think of your domain name as the address of your site. Consider your hosting as the actual home that is at the address. Once individuals come to your web address, your website is there all set to welcome them in.

It really is that basic. And the good news is, acquiring a domain name is just as basic.

Domains made simple.

There are a few aspects to recognize when choosing a domain name for your web site. I’m going to break them down for you.

The first element is length. For now, I’m only dealing with the actual name. I’m not speaking about the “http://www.” part or the “. com”, “. net”, “. info” and so on. I’m simply talking about the unique part between “www.” and “. com”. The shorter the domain, the better. This is for a number of reasons. Psychologically, it’s a lot easier to keep in mind a simple name like “Google”, “YouTube”, “Facebook”, or “Apple”. You don’t want your domain to be several words smushed together. As opposed to “thebestplacetodiscovernewproducts.com”, it’s far better to be “productguide.com”. Then, on your website, you can have a headline that says “The Best Place To Discover New Products”. If your business or brands name is long, attempt to boil it down to just one or two words. Just because you are “Bruce and Tom’s Lawn and Landscaping Service” doesn’t indicate your domain name needs to be “bruceandtomslawnandlandscapingservice.com”. Opt for “btlawn.com” or “btservice.com”. Bear in mind, this is simply your address. You want it to be as recognizable and unforgettable as possible to individuals. Once they come to your address, then you can welcome them into your house as well as tell them everything about your business.  Best Domain Name Strategy

The second factor is catchy and memorable. This piggybacks off of the first one, but I simply wish to motivate you to consider not only maintaining it succinct, but being as catchy as feasible. If you were to merely abbreviate “The Best Place To Discover New Products”, your web address would be “tbptdnp”. That’s hard to remember. It’s not catchy. It’s not memorable. It’s not identifiable. However, “productguide” is much easier to keep in mind. It’s simple for someone to keep in mind “I have to look this up on “productguide””. Keep that in mind as well, and also let the innovative juices flow!

The 3rd aspect is branded. Opt for whatever your brand name is, or what defines your brand, as simply as possible. I know it seems silly, yet what if Facebook was “thesocialmediasitewhereyoupoststuff”, or YouTube was “thesitewhereyoupostvideosofyourselfandothercoolstuff”. Even if you don’t have a brand name for the site that you are developing, that doesn’t mean it can not still be branded. All I mean by that is, allow the domain name specify exactly what the core of the website has to do with.

The next factor is the TLDS, which is simply what comes after your domain name, such as “. com”, “. net”, or “. info”. Despite the fact that several new ones have actually been added over the last few years, truthfully, it’s best to go with “. com” as often as possible. Considering that the internet has actually been around, “. com” is what people associate with an internet site the most. If you are going with a longterm website where you hope to develop a business, you will eventually want to get your hands on an excellent “. com”, even if you need to acquire it from somebody and pay more for it. It is important for a website that you intend to be prolific and develop a business around. For a blog site, it’s much easier to think about various other alternatives, nonetheless, “. com” is constantly a good thing if you can get the name you want. I most definitely suggest sticking to “. com”, “. net”, and “. org”.

Last but not least, do not copyright infringe! If you attempt to make your domain name very near a big brand, it is really feasible that when your site begins indexing and ranking you could receive a “cease and desist” letter from the brand. There are tons of laws and regulations concerning copyright infringement, as well as if you are trying to piggyback off of a big trademark names in hopes that even more website traffic will come to your site believing it could be associated with the big brand, you will ultimately get in trouble! You do not want to be forced to begin again from scratch. You could relocate your website to a brand-new domain, but you will certainly have to start fresh with the online search engine as far as your web page getting indexed and also ranked for its content once again. Don’t do it! It will only hurt you in the end!  Best Domain Name Strategy

How do I get a domain name?

Great news! That part is easy too. Namecheap is the best place to go. They’ve been around for years, they’ve got great customer service and customer support, and they’ve got countless happy customers throughout the globe. Lots of domain names could be purchased for under $10/year. Use these pointers to get started today! And don’t fret! As your site grows, as your business grows, and as your brand grows, it’s simple to obtain a new domain name that much better shows you as well as switch everything over. For those of you who intend to begin, check out Namecheap today and also begin building your website!

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