Domain Names: Namecheap – Domain Name Branding

Domain names explained.

When developing a website, there are 2 actions that you have to follow to get your website live. This article has to do with the first step, which is obtaining a Domain Name. The second step is setting up your hosting, and you can click here for all of the information you need to establish your hosting.

A Domain Name is really easy to understand. You use them all the time. When you go to any type of website, you go to it by either searching for the site on Google, or by hand entering the domain.

For Google, it is merely “http://www.” followed by “google.com”. That is the domain name. For YouTube, it is just “http://www.” followed by “youtube.com”. It’s that simple. Now you recognize exactly what a domain name is, and the chances are that you have actually known that for a long time, even if you didn’t know that it was called a “domain name”.  Domain Name Branding

Domain names are typically called “web address” as well. I like that, because I like the word address. That’s specifically what your domain name is. It’s an address. Similar to how your home has an address, so does your website. Consider your domain as the address of your web site. Think about your hosting as the actual residence that is at the address. Once people come to your web address, your web site is there prepared to invite them in.

It really is that simple. And the bright side is, buying a domain name is just as basic.

Domains made simple.

There are a few factors to recognize when choosing a domain name for your web site. I’m going to break them down for you.

The first aspect is length. For right now, I’m just dealing with the actual name. I’m not discussing the “http://www.” component or the “. com”, “. net”, “. info” and so on. I’m merely discussing the unique part in between “www.” and “. com”. The shorter the domain name, the better. This is for a number of reasons. Psychologically, it’s a whole lot easier to keep in mind an easy name like “Google”, “YouTube”, “Facebook”, or “Apple”. You do not want your domain to be several words smushed together. Rather than “thebestplacetodiscovernewproducts.com”, it’s far better to be “productguide.com”. Then, on your site, you can have a headline that says “The Best Place To Discover New Products”. If your business or brands name is long, attempt to boil it down to just a couple of words. Even if you are “Bruce and Tom’s Lawn and Landscaping Service” does not imply your domain has to be “bruceandtomslawnandlandscapingservice.com”. Go with “btlawn.com” or “btservice.com”. Bear in mind, this is simply your address. You want it to be as recognizable and memorable as possible to people. Once they come to your address, then you can welcome them into your house and tell them everything about your business.  Domain Name Branding

The second element is catchy and memorable. This piggybacks off of the first one, however I simply intend to motivate you to think about not only maintaining it brief, but being as catchy as feasible. If you were to just abbreviate “The Best Place To Discover New Products”, your web address would be “tbptdnp”. That’s difficult to keep in mind. It’s not catchy. It’s not memorable. It’s not recognizable. However, “productguide” is a lot easier to keep in mind. It’s simple for someone to remember “I should look this up on “productguide””. Keep that in mind also, and allow the imaginative juices flow!

The third element is branded. Choose whatever your brand name is, or what defines your brand, as simply as possible. I know it seems foolish, yet what if Facebook was “thesocialmediasitewhereyoupoststuff”, or YouTube was “thesitewhereyoupostvideosofyourselfandothercoolstuff”. Even if you don’t have a brand name for the website that you are developing, that doesn’t imply it can’t still be branded. All I mean by that is, let the domain name define just what the core of the website has to do with.

The next factor is the TLDS, which is simply exactly what follows your domain, such as “. com”, “. net”, or “. info”. Even though several brand-new ones have actually been added over the last few years, truthfully, it’s finest to go with “. com” as often as possible. Given that the internet has been around, “. com” is exactly what people associate with an internet site the most. If you are opting for a longterm website where you wish to develop a business, you will ultimately intend to get your hands on a good “. com”, even if you have to acquire it from someone and also pay more for it. It is important for a website that you wish to be prolific and build a business around. For a blog site, it’s simpler to consider other choices, nonetheless, “. com” is constantly an advantage if you could obtain the name you desire. I absolutely suggest sticking to “. com”, “. net”, and “. org”.

Lastly, do not copyright infringe! If you aim to make your domain very near to a big brand, it is very feasible that when your website starts indexing and ranking you could receive a “cease and desist” letter from the brand. There are lots of laws and regulations about copyright infringement, as well as if you are aiming to piggyback off of a big brands name in hopes that more website traffic will come to your website thinking it might be related to the big brand, you will eventually get in trouble! You do not want to be forced to begin again from scratch. You can move your website to a brand-new domain, yet you will certainly have to start fresh with the online search engine as far as your page getting indexed and ranked for its content once more. Do not do it! It will just hurt you ultimately!  Domain Name Branding

How do I get a domain name?

Great news! That part is very easy too. Namecheap is the best place to go. They’ve been around for years, they’ve got great customer service and customer support, and also they have actually got numerous happy customers around the world. Several domains can be purchased for under $10/year. Utilize these tips to get started today! And don’t worry! As your website expands, as your business expands, and as your brand expands, it’s very easy to obtain a new domain that much better reflects you and switch everything over. For those of you that intend to begin, check out Namecheap today as well as start building your website!

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