Domain Names: Namecheap – Domain Name Intangible Asset

Domain names explained.

When constructing a website, there are 2 actions that you should follow to get your website live. This article has to do with the first step, which is getting a Domain Name. The second action is establishing your hosting, and you can click on this link for all of the information you need to set up your hosting.

A Domain Name is really easy to understand. You use them all the time. When you go to any website, you go to it by either looking for the site on Google, or manually entering the domain.

For Google, it is merely “http://www.” followed by “google.com”. That is the domain. For YouTube, it is merely “http://www.” followed by “youtube.com”. It’s that simple. Now you know just what a domain name is, as well as the odds are that you’ve known that for a long time, even if you didn’t understand that it was called a “domain name”.  Domain Name Intangible Asset

Domains are typically called “web address” as well. I like that, because I like the word address. That’s precisely what your domain is. It’s an address. Similar to how your house has an address, so does your site. Consider your domain as the address of your web site. Think about your hosting as the actual house that is at the address. Once individuals come to your web address, your site is there ready to welcome them in.

It actually is that easy. And the good news is, acquiring a domain name is just as straightforward.

Domains made simple.

There are a couple of factors to understand when selecting a domain for your web site. I’m going to break them down for you.

The first factor is length. For now, I’m only dealing with the actual name. I’m not speaking about the “http://www.” part or the “. com”, “. net”, “. info” and so on. I’m just speaking about the unique component between “www.” and “. com”. The shorter the domain name, the better. This is for numerous reasons. Psychologically, it’s a whole lot easier to keep in mind an easy name like “Google”, “YouTube”, “Facebook”, or “Apple”. You do not want your domain name to be a number of words smushed together. Rather than “thebestplacetodiscovernewproducts.com”, it’s better to be “productguide.com”. Then, on your website, you can have a headline that says “The Best Place To Discover New Products”. If your business or brands name is long, attempt to boil it down to simply one or two words. Just because you are “Bruce and Tom’s Lawn and Landscaping Service” doesn’t imply your domain has to be “bruceandtomslawnandlandscapingservice.com”. Go for “btlawn.com” or “btservice.com”. Remember, this is just your address. You want it to be as recognizable and memorable as possible to people. Once they come to your address, then you can welcome them into your house and also tell them all about your business.  Domain Name Intangible Asset

The second aspect is catchy and also memorable. This piggybacks off of the first one, however I simply wish to motivate you to think about not just keeping it short and sweet, but being as catchy as feasible. If you were to just abbreviate “The Best Place To Discover New Products”, your web address would be “tbptdnp”. That’s tough to bear in mind. It’s not catchy. It’s not memorable. It’s not identifiable. Nevertheless, “productguide” is much easier to remember. It’s very easy for somebody to remember “I should look this up on “productguide””. Keep that in mind as well, as well as allow the creative juices flow!

The third aspect is branded. Go with whatever your brand name is, or what defines your brand, as simply as possible. I know it appears ridiculous, but suppose Facebook was “thesocialmediasitewhereyoupoststuff”, or YouTube was “thesitewhereyoupostvideosofyourselfandothercoolstuff”. Even if you do not have a brand name for the website that you are developing, that does not mean it can not still be branded. All I mean by that is, allow the domain name define what the core of the website is about.

The next factor is the TLDS, which is simply exactly what follows your domain, such as “. com”, “. net”, or “. info”. Even though a number of brand-new ones have been added over the last couple of years, truthfully, it’s ideal to choose “. com” as often as possible. Given that the internet has actually been around, “. com” is what people associate with a website the most. If you are opting for a longterm site where you intend to construct a business, you will at some point intend to obtain your hands on a great “. com”, even if you have to get it from someone and also pay more for it. It is essential for a website that you intend to be prolific and construct a business around. For a blog site, it’s much easier to consider other alternatives, nonetheless, “. com” is always a good thing if you can get the name you want. I most definitely suggest staying with “. com”, “. net”, and “. org”.

Last but not least, do not copyright infringe! If you aim to make your domain name very near a big trademark name, it is very possible that when your website starts indexing as well as ranking you could get a “cease and desist” letter from the brand name. There are lots of laws and regulations about copyright violation, and if you are aiming to piggyback off of a large brands in hopes that even more web traffic will come to your internet site thinking it could be connected to the big brand name, you will eventually get in trouble! You don’t want to be forced to start again from scratch. You could relocate your site to a new domain, but you will have to start fresh with the internet search engine as far as your web page getting indexed and also ranked for its content once more. Do not do it! It will just hurt you ultimately!  Domain Name Intangible Asset

How do I get a domain name?

Great news! That part is easy as well. Namecheap is the best place to go. They’ve been around for years, they’ve got great customer service and customer support, and they’ve got countless happy customers around the world. Several domains can be purchased for under $10/year. Use these suggestions to get started today! And do not worry! As your site grows, as your business expands, and as your brand expands, it’s very easy to obtain a new domain that better reflects you and switch everything over. For those of you that wish to get going, check out Namecheap today and start developing your site!

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