Domain Names: Namecheap – Domain Name Policy

Domain names explained.

When building a website, there are 2 steps that you need to follow to get your website live. This article is about the first step, which is obtaining a Domain Name. The second step is setting up your hosting, and you can go here for all of the information you need to establish your hosting.

A Domain Name is very straightforward to understand. You use them all the time. When you go to any type of site, you go to it by either searching for the website on Google, or by hand entering the domain name.

For Google, it is simply “http://www.” followed by “google.com”. That is the domain. For YouTube, it is simply “http://www.” followed by “youtube.com”. It’s that straightforward. Now you know just what a domain is, and the odds are that you’ve known that for a long time, even if you didn’t know that it was called a “domain name”.  Domain Name Policy

Domain names are usually called “web address” also. I like that, since I like the word address. That’s exactly just what your domain name is. It’s an address. Similar to how your home has an address, so does your site. Consider your domain name as the address of your website. Think about your hosting as the actual residence that is at the address. Once people come to your web address, your web site is there prepared to welcome them in.

It really is that straightforward. And the good news is, acquiring a domain is just as straightforward.

Domains made simple.

There are a few aspects to recognize when picking a domain name for your website. I’m going to break them down for you.

The first aspect is length. For now, I’m only dealing with the actual name. I’m not speaking about the “http://www.” part or the “. com”, “. net”, “. info” etc.. I’m merely speaking about the unique component between “www.” and “. com”. The shorter the domain, the better. This is for several reasons. Psychologically, it’s a great deal easier to remember a simple name like “Google”, “YouTube”, “Facebook”, or “Apple”. You do not want your domain name to be several words smushed together. As opposed to “thebestplacetodiscovernewproducts.com”, it’s far better to be “productguide.com”. Then, on your site, you can have a headline that says “The Best Place To Discover New Products”. If your business or brands name is long, attempt to boil it down to just 1 or 2 words. Just because you are “Bruce and Tom’s Lawn and Landscaping Service” doesn’t mean your domain name needs to be “bruceandtomslawnandlandscapingservice.com”. Opt for “btlawn.com” or “btservice.com”. Bear in mind, this is just your address. You want it to be as recognizable and memorable as possible to individuals. Once they come to your address, then you can invite them into your house as well as inform them all about your business.  Domain Name Policy

The second variable is catchy and also memorable. This piggybacks off of the first one, yet I just want to urge you to think about not just maintaining it concise, but being as catchy as possible. If you were to just abbreviate “The Best Place To Discover New Products”, your web address would be “tbptdnp”. That’s difficult to remember. It’s not catchy. It’s not memorable. It’s not recognizable. However, “productguide” is much easier to bear in mind. It’s easy for someone to remember “I have to look this up on “productguide””. Keep that in mind too, and also allow the innovative juices flow!

The third factor is branded. Go for whatever your brand name is, or what defines your brand, as simply as possible. I know it sounds foolish, yet suppose Facebook was “thesocialmediasitewhereyoupoststuff”, or YouTube was “thesitewhereyoupostvideosofyourselfandothercoolstuff”. Even if you do not have a brand name for the site that you are developing, that doesn’t indicate it can’t still be branded. All I mean by that is, let the domain specify exactly what the core of the site is about.

The next factor is the TLDS, which is simply exactly what comes after your domain, such as “. com”, “. net”, or “. info”. Although a number of new ones have been added over the last few years, truthfully, it’s best to go with “. com” as often as possible. Considering that the internet has been around, “. com” is what individuals associate with a website the most. If you are going for a longterm website where you hope to build a business, you will at some point want to get your hands on a good “. com”, also if you need to get it from someone and pay even more for it. It is essential for a site that you wish to be prolific and construct a business around. For a blog site, it’s easier to consider various other options, nevertheless, “. com” is always an advantage if you could get the name you desire. I definitely recommend sticking to “. com”, “. net”, and also “. org”.

Finally, do not copyright infringe! If you try to make your domain name very close to a big brand, it is extremely possible that when your site starts indexing and also ranking you might get a “cease and desist” letter from the brand. There are tons of laws and regulations concerning copyright violation, and if you are attempting to piggyback off of a huge brands name in hopes that more web traffic will come to your internet site believing it may be related to the big brand, you will at some point get in trouble! You don’t want to be forced to begin again from scratch. You can relocate your site to a brand-new domain name, but you will certainly have to start fresh with the online search engine as far as your page getting indexed and also ranked for its content again. Do not do it! It will just injure you ultimately!  Domain Name Policy

How do I get a domain name?

Great news! That part is very easy also. Namecheap is the best place to go. They’ve been around for years, they’ve got great customer service and customer support, and also they’ve got millions of happy customers around the globe. Several domains could be purchased for under $10/year. Utilize these tips to get started today! And don’t worry! As your site grows, as your business grows, and also as your brand grows, it’s easy to obtain a brand-new domain that better mirrors you as well as switch everything over. For those of you who intend to get going, check out Namecheap today and also begin developing your site!

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