Domain Names: Namecheap – Domain Name Registration Best Practices

Domain names explained.

When constructing a website, there are 2 actions that you have to follow to get your site live. This article is about the first step, which is obtaining a Domain Name. The second action is setting up your hosting, and you can go here for all of the information you need to establish your hosting.

A Domain Name is really straightforward to understand. You use them all the time. When you go to any web site, you go to it by either looking for the site on Google, or by hand entering the domain name.

For Google, it is merely “http://www.” followed by “google.com”. That is the domain. For YouTube, it is just “http://www.” followed by “youtube.com”. It’s that simple. Now you understand what a domain name is, and the chances are that you have actually known that for a long time, even if you didn’t know that it was called a “domain”.  Domain Name Registration Best Practices

Domains are often called “web address” too. I like that, because I like the word address. That’s exactly just what your domain name is. It’s an address. Similar to how your house has an address, so does your web site. Consider your domain as the address of your website. Consider your hosting as the actual home that is at the address. Once individuals come to your web address, your website is there prepared to invite them in.

It actually is that straightforward. And the bright side is, buying a domain name is just as straightforward.

Domains made simple.

There are a couple of elements to recognize when choosing a domain name for your site. I’m going to break them down for you.

The first factor is length. For right now, I’m just dealing with the actual name. I’m not speaking about the “http://www.” component or the “. com”, “. net”, “. info” etc.. I’m just speaking about the unique part between “www.” and “. com”. The shorter the domain name, the better. This is for several reasons. Psychologically, it’s a great deal easier to bear in mind a simple name like “Google”, “YouTube”, “Facebook”, or “Apple”. You do not want your domain to be numerous words smushed together. Rather than “thebestplacetodiscovernewproducts.com”, it’s far better to be “productguide.com”. Then, on your website, you can have a headline that says “The Best Place To Discover New Products”. If your business or brands name is long, try to boil it down to just a couple of words. Even if you are “Bruce and Tom’s Lawn and Landscaping Service” does not indicate your domain needs to be “bruceandtomslawnandlandscapingservice.com”. Opt for “btlawn.com” or “btservice.com”. Keep in mind, this is simply your address. You want it to be as identifiable and also memorable as possible to people. Once they come to your address, then you can welcome them into your residence as well as tell them everything about your business.  Domain Name Registration Best Practices

The 2nd variable is catchy as well as memorable. This piggybacks off of the first one, yet I just want to urge you to think of not only keeping it brief, but being as catchy as possible. If you were to simply abbreviate “The Best Place To Discover New Products”, your web address would be “tbptdnp”. That’s hard to bear in mind. It’s not catchy. It’s not memorable. It’s not recognizable. However, “productguide” is much easier to keep in mind. It’s easy for someone to keep in mind “I should look this up on “productguide””. Keep that in mind too, and also let the imaginative juices flow!

The third element is branded. Go with whatever your brand name is, or what defines your brand, as simply as possible. I know it seems silly, however suppose Facebook was “thesocialmediasitewhereyoupoststuff”, or YouTube was “thesitewhereyoupostvideosofyourselfandothercoolstuff”. Even if you don’t have a brand name for the website that you are producing, that does not mean it can’t still be branded. All I mean by that is, let the domain name specify what the core of the website is about.

The next aspect is the TLDS, which is simply what follows your domain name, such as “. com”, “. net”, or “. info”. Despite the fact that several new ones have been added over the last couple of years, truthfully, it’s best to go with “. com” as often as possible. Considering that the internet has been around, “. com” is just what people associate with a web site the most. If you are going for a longterm site where you want to build a business, you will ultimately want to obtain your hands on a great “. com”, even if you need to acquire it from someone and also pay more for it. It is crucial for a website that you want to be prolific as well as construct a business around. For a blog site, it’s easier to think about various other alternatives, nevertheless, “. com” is always a good idea if you could get the name you want. I certainly recommend staying with “. com”, “. net”, and also “. org”.

Last but not least, do not copyright infringe! If you aim to make your domain very near to a big brand, it is extremely feasible that as soon as your site starts indexing and ranking you might receive a “cease and desist” letter from the brand name. There are lots of laws and regulations concerning copyright infringement, and also if you are aiming to piggyback off of a large trademark names in hopes that even more traffic will come to your site assuming it might be associated with the big brand, you will eventually get in trouble! You don’t want to be forced to begin again from scratch. You could move your website to a brand-new domain name, yet you will certainly have to begin fresh with the internet search engine as far as your web page getting indexed and also ranked for its content once more. Don’t do it! It will only hurt you in the end!  Domain Name Registration Best Practices

How do I get a domain name?

Great news! That part is very easy too. Namecheap is the best place to go. They’ve been around for years, they’ve got excellent customer service and customer support, and also they’ve got countless happy customers all over the globe. Lots of domains can be purchased for under $10/year. Utilize these tips to get started today! And don’t stress! As your website grows, as your business expands, and as your brand grows, it’s easy to get a new domain name that far better shows you as well as switch everything over. For those of you who intend to begin, check out Namecheap today and begin constructing your website!

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