Domain Names: Namecheap – Domain Name Selection Best Practices

Domain names explained.

When building a website, there are 2 steps that you need to follow to get your site live. This article has to do with the first step, which is obtaining a Domain Name. The second action is setting up your hosting, and you can visit this site for all of the information you need to set up your hosting.

A Domain Name is extremely straightforward to understand. You use them regularly. When you go to any type of website, you go to it by either searching for the site on Google, or by hand entering the domain name.

For Google, it is just “http://www.” followed by “google.com”. That is the domain. For YouTube, it is merely “http://www.” followed by “youtube.com”. It’s that simple. Now you know exactly what a domain name is, as well as the chances are that you have actually known that for a long time, even if you didn’t understand that it was called a “domain name”.  Domain Name Selection Best Practices

Domains are usually called “web address” as well. I like that, because I like the word address. That’s specifically just what your domain name is. It’s an address. Similar to how your residence has an address, so does your web site. Think of your domain as the address of your web site. Consider your hosting as the actual home that is at the address. Once individuals come to your web address, your site is there all set to welcome them in.

It actually is that basic. And the good news is, buying a domain is just as straightforward.

Domains made simple.

There are a few aspects to understand when deciding on a domain for your web site. I’m going to break them down for you.

The first element is length. For right now, I’m only dealing with the actual name. I’m not talking about the “http://www.” component or the “. com”, “. net”, “. info” etc.. I’m simply speaking about the unique component between “www.” and “. com”. The shorter the domain name, the better. This is for a number of reasons. Psychologically, it’s a great deal easier to bear in mind a basic name like “Google”, “YouTube”, “Facebook”, or “Apple”. You don’t want your domain name to be several words smushed together. Rather than “thebestplacetodiscovernewproducts.com”, it’s much better to be “productguide.com”. Then, on your website, you can have a headline that says “The Best Place To Discover New Products”. If your business or brands name is long, aim to boil it down to simply one or two words. Just because you are “Bruce and Tom’s Lawn and Landscaping Service” does not imply your domain needs to be “bruceandtomslawnandlandscapingservice.com”. Go for “btlawn.com” or “btservice.com”. Remember, this is just your address. You want it to be as identifiable and unforgettable as possible to people. Once they come to your address, then you can invite them into your house and also tell them everything about your business.  Domain Name Selection Best Practices

The 2nd element is catchy as well as memorable. This piggybacks off of the first one, yet I simply want to urge you to think about not just keeping it succinct, but being as catchy as possible. If you were to merely abbreviate “The Best Place To Discover New Products”, your web address would be “tbptdnp”. That’s tough to keep in mind. It’s not catchy. It’s not memorable. It’s not recognizable. Nevertheless, “productguide” is much easier to keep in mind. It’s easy for someone to remember “I need to look this up on “productguide””. Keep that in mind as well, as well as allow the creative juices flow!

The 3rd variable is branded. Choose whatever your brand name is, or what defines your brand, as simply as possible. I recognize it sounds ridiculous, however suppose Facebook was “thesocialmediasitewhereyoupoststuff”, or YouTube was “thesitewhereyoupostvideosofyourselfandothercoolstuff”. Even if you don’t have a brand name for the website that you are creating, that does not imply it can not still be branded. All I mean by that is, allow the domain specify just what the core of the site has to do with.

The next factor is the TLDS, which is simply what follows your domain name, such as “. com”, “. net”, or “. info”. Although several new ones have actually been added over the last couple of years, truthfully, it’s finest to choose “. com” as often as possible. Given that the internet has been around, “. com” is exactly what individuals associate with a site the most. If you are going for a longterm website where you wish to build a business, you will ultimately intend to get your hands on a good “. com”, also if you have to buy it from somebody and also pay more for it. It is crucial for a website that you wish to be prolific and develop a business around. For a blog, it’s easier to consider other choices, nonetheless, “. com” is always an advantage if you could obtain the name you desire. I most definitely recommend sticking to “. com”, “. net”, and also “. org”.

Finally, do not copyright infringe! If you try to make your domain name very close to a big brand, it is really feasible that as soon as your site begins indexing and ranking you could get a “cease and desist” letter from the brand name. There are tons of laws and regulations regarding copyright infringement, and also if you are trying to piggyback off of a big trademark names in hopes that even more website traffic will come to your site assuming it could be connected to the big brand name, you will at some point get in trouble! You don’t want to be forced to start again from scratch. You can move your website to a brand-new domain name, but you will certainly have to start fresh with the internet search engine as far as your page getting indexed and ranked for its content once again. Don’t do it! It will just hurt you ultimately!  Domain Name Selection Best Practices

How do I get a domain name?

Great news! That part is simple also. Namecheap is the best place to go. They’ve been around for years, they’ve got fantastic customer service and customer support, and also they have actually got millions of happy customers around the world. Several domain names can be acquired for under $10/year. Make use of these suggestions to get started today! And don’t fret! As your website expands, as your business expands, and also as your brand grows, it’s easy to get a new domain name that much better reflects you and also switch everything over. For those of you that want to begin, check out Namecheap today as well as begin building your site!

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