Domain Names: Namecheap – Domain Name Strategy

Domain names explained.

When developing a website, there are 2 actions that you have to follow to get your website live. This article is about the first step, which is obtaining a Domain Name. The second step is setting up your hosting, and you can click on this link for all of the information you need to set up your hosting.

A Domain Name is very simple to comprehend. You use them regularly. When you go to any website, you go to it by either looking for the website on Google, or manually entering the domain name.

For Google, it is merely “http://www.” followed by “google.com”. That is the domain. For YouTube, it is just “http://www.” followed by “youtube.com”. It’s that simple. Now you understand just what a domain name is, as well as the chances are that you have actually known that for a long time, even if you really did not understand that it was called a “domain name”.  Domain Name Strategy

Domains are typically called “web address” also. I like that, due to the fact that I like the word address. That’s precisely just what your domain name is. It’s an address. Just like your house has an address, so does your site. Consider your domain name as the address of your website. Consider your hosting as the actual home that is at the address. Once people come to your web address, your website is there all set to invite them in.

It truly is that simple. And the good news is, acquiring a domain is just as easy.

Domains made simple.

There are a couple of elements to understand when selecting a domain for your site. I’m going to break them down for you.

The first aspect is length. For now, I’m just dealing with the actual name. I’m not discussing the “http://www.” component or the “. com”, “. net”, “. info” etc.. I’m simply discussing the unique component in between “www.” and “. com”. The shorter the domain, the better. This is for several reasons. Psychologically, it’s a whole lot easier to bear in mind a simple name like “Google”, “YouTube”, “Facebook”, or “Apple”. You do not want your domain name to be numerous words smushed together. Rather than “thebestplacetodiscovernewproducts.com”, it’s much better to be “productguide.com”. Then, on your site, you can have a headline that says “The Best Place To Discover New Products”. If your business or brands name is long, try to boil it down to simply one or two words. Even if you are “Bruce and Tom’s Lawn and Landscaping Service” doesn’t imply your domain has to be “bruceandtomslawnandlandscapingservice.com”. Go with “btlawn.com” or “btservice.com”. Remember, this is simply your address. You want it to be as identifiable as well as unforgettable as possible to people. Once they come to your address, then you can invite them into your home as well as tell them all about your business.  Domain Name Strategy

The 2nd element is catchy and memorable. This piggybacks off of the first one, however I just wish to encourage you to think of not only keeping it short and sweet, but being as catchy as possible. If you were to simply abbreviate “The Best Place To Discover New Products”, your web address would be “tbptdnp”. That’s hard to bear in mind. It’s not catchy. It’s not memorable. It’s not recognizable. However, “productguide” is much easier to remember. It’s very easy for somebody to keep in mind “I need to look this up on “productguide””. Keep that in mind as well, and also allow the imaginative juices flow!

The 3rd factor is branded. Opt for whatever your brand name is, or what defines your brand, as simply as possible. I understand it seems silly, but what if Facebook was “thesocialmediasitewhereyoupoststuff”, or YouTube was “thesitewhereyoupostvideosofyourselfandothercoolstuff”. Even if you do not have a brand name for the website that you are creating, that doesn’t indicate it cannot still be branded. All I mean by that is, allow the domain name specify exactly what the core of the website is about.

The next aspect is the TLDS, which is simply what follows your domain, such as “. com”, “. net”, or “. info”. Despite the fact that numerous brand-new ones have been added over the last few years, truthfully, it’s ideal to select “. com” as often as possible. Since the internet has actually been around, “. com” is just what individuals associate with an internet site the most. If you are going with a longterm website where you wish to build a business, you will eventually want to obtain your hands on a good “. com”, also if you have to get it from somebody and also pay more for it. It is important for a site that you want to be prolific and also develop a business around. For a blog site, it’s much easier to think about various other alternatives, nonetheless, “. com” is constantly a good thing if you can obtain the name you want. I definitely recommend adhering to “. com”, “. net”, and also “. org”.

Last but not least, do not copyright infringe! If you try to make your domain name very close to a big brand, it is extremely feasible that once your site starts indexing and also ranking you might get a “cease and desist” letter from the brand. There are tons of laws and regulations regarding copyright violation, as well as if you are trying to piggyback off of a large brands name in hopes that more traffic will come to your web site assuming it could be connected to the big brand, you will at some point get in trouble! You do not want to be forced to start again from scratch. You can relocate your site to a brand-new domain name, however you will certainly have to start fresh with the internet search engine as far as your web page getting indexed and ranked for its content again. Don’t do it! It will just harm you in the end!  Domain Name Strategy

How do I get a domain name?

Great news! That part is easy too. Namecheap is the best place to go. They’ve been around for years, they’ve got excellent customer service and customer support, and they’ve got millions of happy customers all over the world. Numerous domains can be acquired for under $10/year. Make use of these ideas to get started today! And don’t worry! As your site grows, as your business grows, and also as your brand grows, it’s simple to get a new domain name that far better mirrors you as well as switch everything over. For those of you that want to start, check out Namecheap today and also begin constructing your website!

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