Domain Names: Namecheap – How To Change Domain Names & Keep Rankings In Google With 301 Redirects

Domain names explained.

When developing a website, there are 2 steps that you need to follow to get your site live. This article is about the first step, which is getting a Domain Name. The second step is setting up your hosting, and you can click here for all of the information you need to set up your hosting.

A Domain Name is really simple to comprehend. You use them regularly. When you go to any kind of site, you go to it by either looking for the site on Google, or by hand entering the domain name.

For Google, it is just “http://www.” followed by “google.com”. That is the domain name. For YouTube, it is simply “http://www.” followed by “youtube.com”. It’s that straightforward. Now you recognize exactly what a domain name is, and also the chances are that you’ve known that for a long time, even if you didn’t understand that it was called a “domain name”.  How To Change Domain Names & Keep Rankings In Google With 301 Redirects

Domain names are commonly called “web address” too. I like that, because I like the word address. That’s exactly what your domain is. It’s an address. Much like your house has an address, so does your site. Think of your domain as the address of your website. Think about your hosting as the actual residence that is at the address. Once people come to your web address, your website is there all set to welcome them in.

It truly is that basic. And the bright side is, buying a domain is just as straightforward.

Domains made simple.

There are a couple of factors to comprehend when selecting a domain name for your website. I’m going to break them down for you.

The first factor is length. For now, I’m only dealing with the actual name. I’m not talking about the “http://www.” component or the “. com”, “. net”, “. info” etc.. I’m merely speaking about the unique component in between “www.” and “. com”. The shorter the domain, the better. This is for a number of reasons. Psychologically, it’s a great deal easier to bear in mind a basic name like “Google”, “YouTube”, “Facebook”, or “Apple”. You do not want your domain to be a number of words smushed together. Instead of “thebestplacetodiscovernewproducts.com”, it’s far better to be “productguide.com”. Then, on your website, you can have a headline that says “The Best Place To Discover New Products”. If your business or brands name is long, try to boil it down to just one or two words. Just because you are “Bruce and Tom’s Lawn and Landscaping Service” does not imply your domain name has to be “bruceandtomslawnandlandscapingservice.com”. Opt for “btlawn.com” or “btservice.com”. Keep in mind, this is just your address. You want it to be as recognizable and also unforgettable as possible to people. Once they come to your address, then you can invite them into your house and tell them everything about your business.  How To Change Domain Names & Keep Rankings In Google With 301 Redirects

The second factor is catchy and memorable. This piggybacks off of the first one, however I simply wish to motivate you to think of not only maintaining it brief, but being as catchy as possible. If you were to simply abbreviate “The Best Place To Discover New Products”, your web address would be “tbptdnp”. That’s tough to remember. It’s not catchy. It’s not memorable. It’s not recognizable. However, “productguide” is a lot easier to keep in mind. It’s very easy for someone to keep in mind “I need to look this up on “productguide””. Keep that in mind as well, and also allow the creative juices flow!

The third factor is branded. Go for whatever your brand name is, or what defines your brand, as simply as possible. I know it appears silly, but suppose Facebook was “thesocialmediasitewhereyoupoststuff”, or YouTube was “thesitewhereyoupostvideosofyourselfandothercoolstuff”. Even if you do not have a brand name for the site that you are creating, that does not indicate it cannot still be branded. All I mean by that is, allow the domain specify just what the core of the site has to do with.

The next aspect is the TLDS, which is simply just what comes after your domain, such as “. com”, “. net”, or “. info”. Despite the fact that several new ones have been added over the last few years, honestly, it’s best to choose “. com” as often as possible. Given that the internet has been around, “. com” is just what individuals associate with an internet site the most. If you are going with a longterm site where you wish to construct a business, you will at some point want to obtain your hands on an excellent “. com”, even if you need to get it from someone and pay more for it. It is important for a website that you wish to be prolific and also develop a business around. For a blog, it’s less complicated to consider other alternatives, nonetheless, “. com” is constantly a good thing if you can get the name you want. I absolutely advise staying with “. com”, “. net”, and “. org”.

Last but not least, do not copyright infringe! If you attempt to make your domain very near a big trademark name, it is extremely feasible that when your website begins indexing as well as ranking you might receive a “cease and desist” letter from the brand name. There are tons of laws and regulations about copyright infringement, as well as if you are attempting to piggyback off of a huge trademark names in hopes that more website traffic will come to your website thinking it may be connected to the big brand name, you will ultimately get in trouble! You do not want to be forced to start again from scratch. You could relocate your website to a brand-new domain name, but you will have to begin fresh with the search engines as far as your page getting indexed and ranked for its content once more. Don’t do it! It will only hurt you in the long run!  How To Change Domain Names & Keep Rankings In Google With 301 Redirects

How do I get a domain name?

Great news! That part is simple also. Namecheap is the best place to go. They’ve been around for years, they’ve got excellent customer service and customer support, and also they’ve got numerous happy customers all over the globe. Numerous domains can be purchased for under $10/year. Utilize these tips to get started today! And don’t stress! As your site grows, as your business expands, and as your brand expands, it’s very easy to get a brand-new domain name that far better reflects you as well as switch everything over. For those of you that want to get started, check out Namecheap today and begin constructing your site!

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