Domain Names: Namecheap – Website Domain Name Best Practices

Domain names explained.

When constructing a website, there are 2 steps that you must follow to get your site live. This article has to do with the first step, which is getting a Domain Name. The second action is establishing your hosting, and you can click on this link for all of the information you need to set up your hosting.

A Domain Name is extremely straightforward to understand. You use them all the time. When you go to any type of site, you go to it by either looking for the site on Google, or by hand entering the domain.

For Google, it is simply “http://www.” followed by “google.com”. That is the domain. For YouTube, it is simply “http://www.” followed by “youtube.com”. It’s that simple. Now you understand exactly what a domain is, as well as the chances are that you have actually known that for a long time, even if you really did not understand that it was called a “domain name”.  Website Domain Name Best Practices

Domain names are often called “web address” also. I like that, because I like the word address. That’s exactly just what your domain name is. It’s an address. Just like your house has an address, so does your site. Think of your domain name as the address of your website. Think of your hosting as the actual home that is at the address. Once people come to your web address, your website is there ready to welcome them in.

It really is that easy. And the good news is, purchasing a domain is just as easy.

Domains made simple.

There are a couple of aspects to understand when picking a domain for your website. I’m going to break them down for you.

The first element is length. For right now, I’m just dealing with the actual name. I’m not discussing the “http://www.” part or the “. com”, “. net”, “. info” etc.. I’m just speaking about the unique part between “www.” and “. com”. The shorter the domain, the better. This is for several reasons. Psychologically, it’s a great deal easier to keep in mind a simple name like “Google”, “YouTube”, “Facebook”, or “Apple”. You do not want your domain name to be numerous words smushed together. Instead of “thebestplacetodiscovernewproducts.com”, it’s much better to be “productguide.com”. Then, on your website, you can have a headline that says “The Best Place To Discover New Products”. If your business or brands name is long, attempt to boil it down to simply a couple of words. Just because you are “Bruce and Tom’s Lawn and Landscaping Service” doesn’t imply your domain has to be “bruceandtomslawnandlandscapingservice.com”. Opt for “btlawn.com” or “btservice.com”. Bear in mind, this is just your address. You want it to be as identifiable and also unforgettable as possible to people. Once they come to your address, then you can welcome them into your house and inform them everything about your business.  Website Domain Name Best Practices

The second aspect is catchy and also memorable. This piggybacks off of the first one, yet I just wish to motivate you to consider not just keeping it short and sweet, but being as catchy as possible. If you were to just abbreviate “The Best Place To Discover New Products”, your web address would be “tbptdnp”. That’s difficult to bear in mind. It’s not catchy. It’s not memorable. It’s not recognizable. Nevertheless, “productguide” is much easier to keep in mind. It’s easy for somebody to bear in mind “I have to look this up on “productguide””. Keep that in mind as well, as well as allow the creative juices flow!

The 3rd factor is branded. Go with whatever your brand name is, or what defines your brand, as simply as possible. I understand it sounds ridiculous, however suppose Facebook was “thesocialmediasitewhereyoupoststuff”, or YouTube was “thesitewhereyoupostvideosofyourselfandothercoolstuff”. Even if you don’t have a brand name for the site that you are developing, that doesn’t mean it cannot still be branded. All I mean by that is, let the domain name specify what the core of the site is about.

The next aspect is the TLDS, which is simply just what comes after your domain name, such as “. com”, “. net”, or “. info”. Although a number of new ones have actually been added over the last couple of years, honestly, it’s ideal to go with “. com” as often as possible. Because the internet has actually been around, “. com” is exactly what people associate with a web site the most. If you are going with a longterm site where you wish to construct a business, you will eventually intend to obtain your hands on a great “. com”, even if you have to get it from someone and also pay even more for it. It is essential for a site that you wish to be prolific and also build a business around. For a blog site, it’s easier to think about other options, nevertheless, “. com” is always a good thing if you can get the name you desire. I most definitely suggest staying with “. com”, “. net”, as well as “. org”.

Lastly, do not copyright infringe! If you attempt to make your domain name very near a big brand name, it is extremely possible that when your website begins indexing as well as ranking you could receive a “cease and desist” letter from the brand name. There are tons of laws and regulations concerning copyright violation, and also if you are attempting to piggyback off of a big trademark names in hopes that even more website traffic will come to your site thinking it might be related to the big brand, you will ultimately get in trouble! You do not want to be forced to start again from scratch. You can relocate your site to a new domain name, however you will have to start fresh with the internet search engine as far as your web page getting indexed and ranked for its content once more. Don’t do it! It will only injure you in the long run!  Website Domain Name Best Practices

How do I get a domain name?

Great news! That part is very easy too. Namecheap is the best place to go. They’ve been around for years, they’ve got excellent customer service and customer support, and they have actually got millions of happy customers around the globe. Many domain names can be acquired for under $10/year. Utilize these tips to get started today! And don’t fret! As your site grows, as your business expands, and also as your brand grows, it’s easy to get a new domain that much better shows you and also switch everything over. For those of you who wish to begin, check out Namecheap today and also begin building your website!

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